"Konzum is
intensively thinking about developing its fashion line, either independently,
or with commercial relations with Croatia traders in a way that we sell their
goods," said Marko Jazić, director of the non-food sector of Konzum
at yesterday’s professional-scientific meeting organized by the Faculty of
Textile Technology, says Lider Press.
Regarding
the whole clothing line he said it would be extremely complicated to develop because
it is important to hit a few factors to intrigu customers such as quality, size
and trend - and colors and materials. However there is a shining example of the
British commercial giant Tesco, which decided to enter into creation of its own
clothing fashion brand and now earns over EUR 2 million from that offer
annually, in the future it sees itself as a direct competitor to brands such as
H&M and Zara.
“Our most frequent customers
are women between 30 and 45 therefore in developing our fashion brand we would
work on more classical fashion that would satisfy the population that buys
here. Also, we have noticed that shoes sell well in supermarkets, by which we
were a little surprised," said Jazić for the Lider.
For
their already existing brand K home that includes towels, tablecloths and the
like, as Jazić said, due to the lack of dominant players in Croatia, they moved
their production line to China, India, Pakistan and Bangladesh. In the same
markets they would probably develop the production of the fashion brand.
"The Adriatic
hosiery factory is our great partner, from which we buy products, but we also work
in a way that they produce for our private label K style, as well as company
Neda Senj. These are basic pieces of clothing, like socks, T-shirts or
undershirts," said Jazić.
With
growth of trade they also enrich the offer of non-food categories, including
the supply of clothing, footwear and accessories. Konzum decided to make use of
it and provide an adequate supply to buyers, said Jazić. The Hungarian
hypermarkets spread over as many as 15.000 square meters. Such a format of a food
store is considered a key carrier of modern trade, and an excellent tool for
attracting new customers.
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